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Thursday, November 3, 2011

You're Wrong, But Groupon Engineers Are Happy You Think Their Site Was Easy To Build

You're Wrong, But Groupon Engineers Are Happy You Think Their Site Was Easy To Build: "You're Wrong, But Groupon Engineers Are Happy You Think Their Site Was Easy To Build
Nicholas Carlson | Nov. 1, 2011, 4:37 PM | 2,133 | 5
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Image: Dan Frommer, Business Insider
See Also:

I Wouldn't Touch Groupon's Stock At The IPO Price With A 50-Foot Pole

Shareholders Will Have Just About Zero Control Over Groupon And Zynga

Can LivingSocial Catch Up To Groupon?

The view in Silicon Valley is that there is almost no technology to what Groupon does – that it is basically a business built on the back of a Wordpress blog.

There's some truth to that, but not much. Groupon scaled up from a few thousand subscribers in 2009 to 83 million by June 2011.  You cant do that with duct tape and string.

The first iteration of Groupon was fairly simple, however.
Back then, Groupon was just a side project for a company called The Point – a site where people could join together in support of a cause. If enough users joined the cause, the campaign would "tip" and pledged donations would become due."

'via Blog this'

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