Klout is bad for your soul - Klout - Salon.com: "And that’s where three shifts in social media’s societal role become evident.
1. Social media has leaked beyond the boundaries of online interaction.
In truth, social media was never contained by the bits and bytes of computers. From the beginning, social media’s social-ness meant that it linked people in ways that stretched far beyond the boundaries of their digital lives. But as people’s Twitter and Facebook and blog identities become more and more central, integrated parts of their everyday living, and more and more people use these platforms, the actions and practices valued and reinforced online begin to bleed out into the larger society. "
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