GROUPON (GRPN): How much is Groupon worth?: "In a couple of weeks, at the end of the roadshow, Groupon's underwriters will take orders for the stock.
Depending on the price investors are willing to pay, the banks will then price the IPO at a healthy discount to where they think it will trade, and then they will allocate the stock.
And at 9:30 the next morning, or thereabouts, Groupon's stock, GRPN, will "open" for trading.
(And lots of the institutional investors who were allocated stock will immediately "flip" it to suckers for an instantaneous gain, but that's another story.)"
'via Blog this'
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